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How to Turn Your FAQs Into a Customer Acquisition Engine

Posted by Jim Fitzgerald

Topics: marketing, content, customers, acquisition, business

Sep 15, 2017 3:39:01 PM

By Jim Fitzgerald

How many times have you answered the same questions about your products and services?


Help Guide Our Innovation, We Value Your Feedback

Posted by Jim Fitzgerald

Topics: CEO, Integrated Marketing, Products, Services

Mar 18, 2016 9:28:15 AM

Dear Valued Customers & Supporters,

Thank you to each and every one of you.

Over the last 13 years, I have watched this company grow from a "spare room startup" to an Inc. 5000 company for eight years straight. We now work with over 10,000 business customers and several Fortune 500 companies -- amazing.


Building the future of marketing

Posted by Jim Fitzgerald

Topics: CEO, Integrated Marketing

Feb 17, 2016 2:03:33 PM

At Taradel, we have a simple mission:

We make marketing easy. 

But, that's a very difficult task.

In today's world, marketing is about connecting with people in meaningful ways, across multiple platforms, to drive results. People are connected 24/7, and as an advertiser, you must be too.

It no longer makes business sense to use a single marketing channel to drive ROI.

The "one and done" approach is dead.

As you can imagine, this vast and ever-growing landscape is a beast to organize and unify.

So that got me thinking...


Integrated Marketing . . . I Mean Marketing

Posted by Jim Fitzgerald

Topics: CEO, Integrated Marketing

May 5, 2014 6:02:36 PM

As the CEO of Taradel, I have the unique opportunity to see marketing through a variety of lenses.

With 10,000 small business clients, I focus on building marketing solutions that drive transactional activity, as opposed to brand building (SMBs overwhelmingly value sales over branding).
As the guy responsible for his company’s growth objectives, I have to make sure we continue to generate thousands of leads each month while building a national identity.

About Jim Fitzgerald

Under Jim's leadership, Taradel has grown from a home-based startup, to multimillion dollar entity. This is Jim's blog about marketing, business, and more.

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